I helped Petras Blommor – a one-woman flower shop with both a physical store and online sales – create a cohesive visual identity through a new logotype and color palette.
The design needed to work across various formats, from large outdoor signage to gift cards and delicate flower arrangement tags. The process involved close collaboration with the owner, who had a strong vision and a clear sense of style.
We explored multiple directions and iterated the designs extensively before landing on a solution that felt both personal and practical and works seamlessly across physical and digital touch points.
I created a visual identity for ceramic artist Helen Thomsson, inspired by two stacked bowls. The logo features a bold H to subtly highlight her name, and I also designed packaging to show how the brand could be applied across touchpoints.
