2.Design thinking

Design thinking in practice: How a 4-day sprint shaped better outcomes

Challenge

The order and delivery planning system is a global and very critical tool. Many markets still have their own tools and therefor we were struggling to increase usage of it.

However, slow feedback loops and long handovers between business and development had made it difficult to validate concepts early — resulting in delayed decisions and uncertainty around whether we were solving the right problem.

Major blocker

A key market couldn’t implement the system without a clear, visual representation of the plan. Without this, global alignment was at risk.

Outcome

The sprint helped the team quickly understand user needs, validate the core concept, and reframe the problem with input from multiple markets. It also proved the value of integrating design earlier in the product development cycle — reducing delay and building momentum for implementation

Approach

I initiated and led a 4-day design sprint to accelerate learning, eliminate assumptions, and work in a hypothesis-driven way. The goal was to:

Process

I initiated and led a 4-day design sprint to accelerate learning, eliminate assumptions, and work in a hypothesis-driven way. The goal was to:

  • Rapidly prototype a visual planning concept
  • Test it with real users from several markets
  • Align stakeholders early and reduce lead time from idea to insight